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Running a Construction Social Media Campaign in 3 Simple Steps

As the conclusion piece in this five-part series on growing your sales with digital marketing, today I’ll show you how previous topics tie in together to create a robust digital campaign.

If you missed any of the previous parts of the series you can find them here:

Step 1: Maintain An Active And Engaging Social Media Account

When someone needs to purchase a product or service, the first thing they’ll do is research their options. Customers want to partner with a business that has excellent products with friendly, knowledgeable staff—so you need to promote your business as friendly, informed and worthy of your clients’ trust.

Creating a social media account can help you reach a wide net of potential customers, but more importantly, it’s the perfect starting point to build brand credibility. Post helpful how-to’s and tips from the trade, and your followers will recognize the wealth of knowledge your business has to offer. Be sure you're using social media correctly, engaging with your audience. Actively chatting back and forth is the first step in building a profitable relationship.

Step 2: Implement Attractive, Easy-to-Understand Visuals To Attract Attention

Research shows that computer users spend more time on articles, blogs and social media posts that feature engaging imagery, and in this case the old adage is absolutely true—a picture is worth a thousand words. Infographics in particular are a great way to share a lot of information in a short amount of time: with an infographic, you can quickly communicate costs, percentages, timelines, product options and so much more.

Step 3: Reach Out To Customers With An Email Campaign

Use all of your great social media work and infographics to draw attention to an email newsletter. Have your followers sign up for more helpful tips and industry news, and present them with helpful and informative content on a weekly basis. Creating a good email marketing campaign will provide weekly exposure to key insights and will reflect highly on your company, garnering even more customer trust. And don’t forget to point your email followers to your social media accounts so they can stay up-to-date all week long.

These three pieces make up the core elements of a successful digital marketing campaign. A well-thought-out campaign can reach hundreds of thousands of potential clients, building rapport and gaining customer interest on a large scale. Add to your digital campaign with personalized attention and efficient follow-ups, and you can’t go wrong.

Best of luck with your digital campaign—you’ll do great. Leave a comment below and let me know how it goes! This series is over, but we have a lot more resources to help you grow your business and stay on the cutting edge of the construction industry

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